Privacy Policy
Last Updated: August 30, 2026
Alpha Performance & Wellness respects your privacy and is committed to protecting the personal information you provide through this website.
This Privacy Policy explains how information may be collected, used, and protected when you visit our website, submit a form, contact our office, or interact with our online services.
Information We May Collect
When you interact with our website, we may collect information you voluntarily provide, including:
- Name
- Phone number
- Email address
- Information submitted through contact or appointment request forms
- Communication preferences
- Information you provide when requesting information about our services or special offers
We may also automatically collect certain technical information, such as your browser type, device type, IP address, pages visited, referral source, and general website usage information.
How We Use Your Information
We may use information collected through our website to:
- Respond to questions or requests
- Contact you regarding an appointment request
- Confirm appointment details and next steps
- Provide information about Alpha Performance & Wellness services
- Follow up regarding the New Patient Performance Package or other offers you request
- Send communications you have agreed to receive
- Improve our website and customer experience
- Measure website and marketing performance
- Maintain website security
- Comply with applicable legal obligations
Submitting an appointment request through our website does not necessarily mean an appointment has been confirmed. A member of our team may contact you to confirm availability and appointment details.
Text Messages and Email Communications
If you provide your phone number or email address and consent to communications, Alpha Performance & Wellness may contact you regarding your inquiry, appointment request, services, or other communications consistent with the consent you provided.
- Message and data rates may apply to text messages.
- You may opt out of marketing text messages by replying STOP.
- You may request assistance by replying HELP.
- Consent to receive marketing communications is not a condition of purchasing services.
- We do not sell your phone number or SMS consent information to third parties for their own marketing purposes.
Cookies and Analytics
Our website may use cookies and similar technologies to understand website traffic, improve functionality, measure marketing effectiveness, and improve the visitor experience.
Third-party analytics or advertising technologies may also be used where appropriate.
You may be able to limit cookies through your browser or device settings.
How We Share Information
We do not sell your personal information.
We may share information with trusted service providers that assist us with website hosting, communications, customer relationship management, analytics, scheduling, or other business operations.
These providers may access information only as necessary to provide their services and subject to applicable contractual and legal requirements.
We may also disclose information when required by law or when reasonably necessary to protect our rights, safety, property, patients, users, or others.
Healthcare and Medical Information
This website is intended primarily for general information, appointment requests, and communication with Alpha Performance & Wellness.
Please avoid submitting sensitive medical or health information through general website forms unless the form specifically requests that information and is designed for that purpose.
Where Alpha Performance & Wellness is subject to applicable health information privacy requirements, protected health information is handled in accordance with applicable law and the clinic's applicable privacy practices.
This website Privacy Policy is separate from any Notice of Privacy Practices that may apply to protected health information.
Data Security
We use reasonable administrative, technical, and organizational measures intended to protect information collected through our website.
However, no website, electronic transmission, or electronic storage system can be guaranteed to be completely secure.
Third-Party Websites
Our website may contain links to third-party websites or services.
Alpha Performance & Wellness is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing information.
Children's Privacy
Our website is not intended to independently collect personal information online directly from children without appropriate involvement from a parent or legal guardian.
Parents or guardians seeking information regarding pediatric services should submit inquiries on behalf of their child.
Your Choices
Depending on applicable law and the nature of the information involved, you may contact us to request access to, correction of, or deletion of certain personal information.
You may also request that we stop sending certain marketing communications.
Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Changes will be posted on this page with an updated Last Updated date.
Contact Us
Alpha Performance & Wellness
5501 Thelin Street Suite 123
Fort Worth, Texas 76115
Phone: (817) 943-9999
Email: info@alphaperformancetx.com
